Education & CultureSungkyunkwan University
A premium academic platform restructured around the applicant journey: SKK GSB (MBA) Website Renewal
A renewed SKK GSB website that guides MBA applicants through programs, faculty and curriculum.
Project Information
- Industry
- Education & Culture
- Project Type
- Renewal
- Role
- UX Strategy, Information Architecture, UX/UI Design
- Client
- Sungkyunkwan University
- Client
Introduction - Sungkyunkwan University traces its roots to Sungkyunkwan, the highest educational institution of the Joseon Dynasty founded in 1398, and covers a wide range of disciplines from the humanities and social sciences to engineering and medicine. Its Graduate School of Business (SKK GSB) offers a world-class MBA education based on its partnership with MIT Sloan.
As competition in the global MBA market intensified, SKK GSB needed to communicate its educational value clearly with an expertise-focused information structure. Applicants wanted to find program comparisons, faculty and curriculum easily, and the school needed brand positioning and a trustworthy web experience worthy of a leading global program.
We restructured the information around programs and optimized the UX flow based on the order in which applicants actually explore. A content strategy highlighting SKK GSB’s global competitiveness and its partnership with MIT Sloan was applied, with a modern, trustworthy UI tone that keeps a deep academic image.
Key Features
• Information structured around programs and curriculum
• A UI that highlights global MBA competitiveness
• More readable faculty and research content
• Applicant-centered navigation
• Trust built on the MIT Sloan partnership
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