IT/Tech & TelecomSamsung Electronics
A New Mobile Category Defined Through the Note Experience: Samsung Galaxy Note Global Microsite
A global microsite that introduced the GALAXY Note as an entirely new mobile category.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- Campaign
- Role
- Consulting, UX Strategy, UX/UI Design
- Client
- Samsung Electronics
- Client
Introduction - Founded in 1969, Samsung Electronics is a global electronics company leading markets worldwide with a broad range of products and technologies, from smartphones and tablets to TVs, home appliances and semiconductors. Leading the mobile market with the GALAXY series, it invests in digital communication that delivers a consistent brand experience to customers and employees around the world.
The GALAXY Note opened a new space between smartphones and tablets, and Samsung needed to explain a mobile category the market had never defined. Users found it hard to understand how it differed from smartphones and why the large screen and S Pen mattered.
To explain the new category, we designed a structure that lets users experience the core values step by step: the S Pen, the large screen and multitasking. Each feature can be explored as its own module while connecting into one flow, and real-use visuals and clear comparisons made the Note’s form and way of use easy to grasp.
Key Features
• A design focused on defining a new mobile category
• Step-by-step experience of the S Pen and large screen
• Understanding features through real-use scenes
• Common modular content for global markets
• Emphasis on the Note’s creative usability
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