IT/Tech & TelecomSamsung Electronics
A Flexible Multi-Nation Framework for Samsung’s End-of-Year Promotion: SAMSUNG 'End of Year ' Global Campaign (18 Countries)
A modular “End of Year” campaign that Samsung launched in 18 countries at the same time.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- Campaign
- Role
- Consulting, Campaign Design, GUI Design
- Client
- Samsung Electronics
- Client
Introduction - Founded in 1969, Samsung Electronics is a global electronics company leading markets worldwide with a broad range of products and technologies, from Anycall mobile phones to TVs, camcorders, home appliances and semiconductors. Driven by design management, it has grown into a world-class electronics brand by innovating both product experiences and brand communication.
Year-end promotions differ greatly by country in cultural habits and legal requirements, making multinational campaigns complex. To present Samsung’s global products effectively, a flexible campaign structure reflecting each country’s insights and a way to expand local content quickly were needed.
For 18 markets, we modularized language, policies and product lineups by country and designed one consistent campaign layout. Adaptable GUIs reflecting culture and legal standards allowed simultaneous launches, and content operations were structured by stage so the campaign ran smoothly from launch to the winner announcement.
Key Features
• A modular structure for launching in 18 countries at once
• Layouts reflecting local language, policy and culture
• Operations that expand products and content quickly
• Standardized stages from launch to announcement
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