Energy & SustainabilitySK Energy
A Field-Ready Platform for Consistent Brand Application: SK Energy Brandnet
Brandnet for SK Energy, a brand standards platform ready to use at service stations and on site.
Project Information
- Industry
- Energy & Sustainability
- Project Type
- New Build
- Role
- Consulting, UX Strategy, UX/UI Design, Brand Guide
- Client
- SK Energy
- Client
Introduction - SK Energy is Korea’s leading energy company, rooted in the Korea Oil Corporation, the country’s first oil refiner, and has led a broad range of businesses including refining, petrochemicals and lubricants. With a nationwide network of service stations and overseas resource development, it covers energy from production to customer touchpoints and has become a flagship of Korea’s energy industry.
SK Energy’s brand is used at many touchpoints across fuel, lubricants and refining, but design rules were scattered by branch and department, causing uneven application. With so many offline touchpoints, easy access to standard assets was essential, yet existing materials were outdated and hard to manage together.
We redefined SK Energy’s brand assets around its industry structure and field workflows, rebuilding the information structure around what users look for most: application rules, templates and color and symbol files. A self-simulation feature, application process guides and brand infrastructure information raised brand compliance at each site and made operations more efficient.
Key Features
• A brand guide built for field use
• Self-simulation for checking applications
• One place to download colors, symbols and templates
• Clear brand application processes
Facing a similar challenge?
Contact