A Digital Hub for Communication and Culture: SK Hynix SKMS UX/UI

SKMS (SK Management System) is SK’s management framework that defines its philosophy and principles. For SK Hynix, growing rapidly as a global semiconductor company, helping employees around the world relate to and practice these values in their daily work was an important challenge. Saltcake built a new corporate culture website for SK Hynix on web and mobile, and continued with a second phase in 2019 that refined both the system and the creative.

Culture content: introducing the Junior Board

From a Culture You Read to a Culture You Join

When corporate culture is only delivered through announcements, it drifts away from employees’ everyday lives. So we structured SK Hynix’s culture, values and real stories into a content hub anyone can easily explore, and designed a social, community-style UX where employees post their own stories and share empathy and feedback. Integration with the HR system to improve access was another key step in lowering the barrier to participation.

A Culture Platform That Keeps Itself Going

We built a cycle in which content is posted, reactions accumulate, and those reactions inspire new stories. Rather than a top-down campaign, the site became a place where employees shape their corporate culture together, laying the foundation for a culture that spreads voluntarily and lasts. Stories such as the introduction of the Junior Board, an employee-led channel that helps shape the company’s systems and policies, were told with hand-drawn illustrations and lively colors, making them far more engaging to read than typical internal notices.