Media & EntertainmentInnocean Worldwide
A Design- and Performance-Driven Launch Story for the New Optima: KIA New Optima (K5) Global Promotions Consulting
A global launch promotion that let people explore the design and performance of the Kia Optima (K5) themselves.
Project Information
- Industry
- Media & Entertainment
- Project Type
- Campaign
- Role
- Consulting, UX Strategy, UX/UI Design, Social Promotion
- Client
- Innocean Worldwide
- Client
Introduction - Founded in 2005, Innocean Worldwide is Hyundai Motor Group’s full-service advertising agency, carrying out integrated marketing communications through its network in countries around the world, including global campaigns for Hyundai and Kia. With creativity that connects brands and consumers, it continues to expand its presence in the global advertising market.
For the global launch of the New Optima (K5), Kia needed a digital promotion strategy that powerfully conveyed its design innovation, driving performance and technology. It wanted users to explore the car for themselves through 360° VR, interior and exterior views and engine and sound systems, while connecting with consumers worldwide.
We restructured the content around the car’s core appeal of design, performance and technology, with clearly separated category flows global users can follow intuitively. 360° VR, interactive feature modules and visual highlights conveyed its premium position, and a promotion environment on Twitter and Facebook opened conversation with consumers worldwide.
Key Features
• Content structured around design and performance
• Exploring the car in 360° VR
• Separate interior and exterior experiences
• Modular powertrain and sound features
• A premium visual tone for global markets
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