IT/Tech & TelecomSamsung Electronics
A compact tutorial that distills key functions into a clear visual flow: Samsung Product Highlight Video (U800/L700 Cyber Tutorial)
Highlight videos and cyber tutorials that showed the character and features of Samsung’s U800 and L700 phones.
Project Information
- Industry
- IT/Tech & Telecom
- Project Type
- New Build
- Role
- Motion Graphics, Interactive Tutorial, UI Overlay
- Client
- Samsung Electronics
- Client
Introduction - Founded in 1969, Samsung Electronics is a global electronics company leading markets worldwide with a broad range of products and technologies, from Anycall mobile phones to TVs, camcorders, home appliances and semiconductors. Driven by design management, it has grown into a world-class electronics brand by innovating both product experiences and brand communication.
At a time of fierce competition among touch and slide feature phones, demand grew for video-based user guides that explain product features quickly. Each global model needed its own tutorial that combined an emotional brand tone with clear explanations of features.
We produced highlight videos and cyber tutorials that compressed the strengths of the U800 and L700 into visuals. Features are introduced step by step along real usage flows, with motion, sound and UI overlays that enhance the product’s character, and structured templates made localization and production efficient.
Key Features
• Cinematic motion graphics based on the product concept
• Feature-led interactive tutorials
• UI and sound overlays that show context of use
• Focused presentation of each model’s strengths
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