Industrial & MaterialsSK Holdings
A Centralized Asset Hub Empowering Brand Execution: SK Holdings Brandnet
Brandnet, a central hub that lets everyone in SK Group use the latest brand standards and assets.
Project Information
- Industry
- Industrial & Materials
- Project Type
- New Build
- Role
- Consulting, UX Strategy, UX/UI Design, Brand Guide
- Client
- SK Holdings
- Client
Introduction - SK Group is one of Korea’s leading business groups, driving core industries such as energy and chemicals, information and communications and semiconductors. With its holding company SK Holdings at the center of many affiliates, it places “happiness management,” growing the happiness of employees, customers and society together, at the heart of its management and seeks a path where business and society grow together.
SK Group’s design files and brand guides were managed separately by each affiliate, making the latest rules hard to access and causing uneven brand quality. With global expansion, an integrated management system was urgent, and the CI Landor had established offline needed to be reinterpreted for digital use by everyone in the group.
We designed Brandnet to manage SK brand assets centrally so everyone uses the same standards and latest guides. Brand rules, templates, color, font and symbol files and application cases were organized by category, with operating features for managing downloads, approvals and usage history that enabled real quality control.
Key Features
• An integrated brand guide and asset hub
• Shared templates and resources for affiliates
• Central management of brand rules and assets
• Digital extension of the Landor CI with interaction guides
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