Energy & SustainabilitySK Global Chemicals
A Business Information Structure That Simplifies the Petrochemical Value Chain: SK Global Chemical Digital Hub
A corporate website that explains SK Global Chemicals’ petrochemical value chain in an easy-to-follow way.
Project Information
- Industry
- Energy & Sustainability
- Project Type
- New Build
- Role
- Consulting, Information Architecture, UX/UI Design
- Client
- SK Global Chemicals
- Client
Introduction - SK Global Chemical leads SK Group’s petrochemical business, producing a wide range of chemical products from basic olefins such as ethylene and propylene to high value-added materials. Supplying global markets with its production base in Korea and its overseas production and sales network, it is building its competitiveness as a technology-driven petrochemical company.
In petrochemicals, product lines, technology platforms and production processes are tightly intertwined, making information hard to access for general users and B2B customers alike. SK Global Chemicals needed a digital channel that systematically introduced its products, technology and global business, showing its production network and supply capabilities to global partners.
We rearranged product lines, technology areas and global production sites by category and designed a flow that follows the petrochemical value chain. Processes, material properties and applications were visualized to make a complex industry easy to understand, and the brand tone was refined to convey the company’s global capabilities.
Key Features
• Information structure based on the petrochemical value chain
• A UI linking products, technology and production sites
• A visualized global production network
• Standard content templates for the industry
• A user-centered structure that simplifies technical information
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